Tribute to Red Auerbach

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This week, Adidas launched this shoe that honors Red Auerbach and his unprecedented 9 NBA titles. Styled in rich leather, with laser etchings of his famous players, the Celtics logo and his iconic cigar.

  • Laser-etched pattern all over upper pays tribute to Red’s famous celebratory cigar, his 16 championships, 938 wins, the retired #2 jersey and the Celtics logo
  • Embroidered design on back of tongue features C50C = Chuck Cooper as the first African-American drafted in the NBA in 1950; B66R = Bill Russell as the first African-American NBA coach; and 63FIVE64 = the first all African-American starting 5 in 63-64
  • Sockliner features Auerbach’s quote, “I never handle players. You handle animals. You treat players with respect.”
  • Each pair is numbered 00-938 on the heel; Silhouette of Red Auerbach from Ceremony in Boston on the heel
  • Clear outsole with parquet floor pattern to emulate the Boston Garden floor
  • Full grain leather upper for comfort and soft feel
  • Men’s Red Auerbach Tribute Shoes is available exclusively at

Thanks to Kim from for this find!

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